Fearmongering With Headlines
The common thread with most fearmongering and propaganda is a selective presentation of facts; not that the facts themselves are inaccurate, but they are presented with a lack of context and cherry-picked for effect. Here’s a recent headline example.
The link headline read
Foreclosures Soar 93 Percent in One Year
At the time I clicked on the link, the article’s actual headline read
U.S. Foreclosures Rise Sharply in July
which is, itself, a toned-down and less fearmongering version of the facts than the original link headline was.
Both of these headlines combine factual accuracy and misleading fearmongering in an incredibly creative way, because they both omit information that would assuage fear, if it were known. You see, in paragraph five, the article notes that
The national foreclosure rate in July was one filing for every 693 households
or about one seventh of a percent (0.1443% or 0.001443) of all households. Oooh, vayweee skayweee!
The reality is that, in the U.S. market, foreclosures have almost doubled year over year, and increased about 9% month over month, to a whopping one seventh of a percent (0.1443% or 0.001443) of all households.
How about this for a suggested title that presents fact with economy of space, but without hype or fearmongering?
Foreclosure Rate Rises To 0.14% in July


August 21st, 2007 at 10:45 pm
It suffers like most news articles do from a complete lack of context. Historically what’s the average default rate? it doesn’t say.
Still, one filing for every 693 may be misleading too, does it include households that don’t have a mortgage? Partial mortgage? etc.
August 22nd, 2007 at 12:10 am
I certainly don’t expect to see any headlines like you suggested anytime soon. The fearmongering is what drives the news headlines for these companies and they are simply beating the drum. I agree that the headline is misleading, but it will probably get more users to view the article for them.