The problems experienced by the “Big Two,” General Motors (GM) and Ford (F), in North America’s car market aren’t caused by macroeconomic woes. I believe that they are the direct result of poor branding, poor product design, and poor strategic decisionmaking, and that these characteristics are so entrenched and established that they will take […]
While the article itself is related to automobiles, there is a deeper lesson at work here. The ability to think critically can be applied to any news item, whether scientific, market-related, or even (gasp!) political.
At issue in this New Scientist article are two variables, one of which is important, and one of […]
I’m just as curious as you are. Will Howard be installing a neon kit in a Scion xB? Will Lindsay go mudding in a new FJ Cruiser? Will one of the creepy extras be visiting Bill Ford and Rick Waggoner in their nightmares? I dunno. I’m hoping they take the […]
I’m not a big believer in branding for most industries; when a product has been commoditized, what’s the point? In many areas of the marketplace, brand is irrelevant because the products themselves are too similar in kind and quality. This is not the case in automobiles, because kind and quality (loosely defined) vary […]
