I’m not a big believer in branding for most industries; when a product has been commoditized, what’s the point? In many areas of the marketplace, brand is irrelevant because the products themselves are too similar in kind and quality. This is not the case in automobiles, because kind and quality (loosely defined) vary […]
Sometimes it’s all about the product. In the case of Toyota Motor Corp (TM) it certainly is a product story. Over a month ago I wrote in Big Trouble for the Big Three that Toyota’s new full-size pickup would be a market-share thief, but from the looks of their latest earnings report, these […]
The 2007 Toyota Tundra is gonna be big trouble for the Big Three. It’s a data point of fundamental analysis not dissimilar from seeing a new drug in the pipeline of a biotech firm. It’s impressive.
Question: what do you get when the best Japanese engineers set out to design a full-size American truck, […]
Everyone’s familiar with the “black box” in commercial airplanes, but fewer people are aware that most cars sold in the U.S. now have similar technology installed inside. They’re called Event Data Recorders or EDRs, and they are the black box in your car. The EDR is a natural outgrowth of the passive restraint […]
